Onitsuka Tiger, the forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka's commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium
In 1987, in Cholet, Gérard Le Goff, launched a children's brand, inspired by the codes of adult fashion, mixing impertinence of tone and new style casual and ur bath. His name? IKKS - first pronounced X, then distinctly, IKKS Stro
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