Melissa & Doug Outlet | Kids

It has become increasingly clear over the years that it’s not enough to simply make engaging toys. We feel it is our obligation to change the world’s way of thinking about childhood and play. Those precious moments of free time when kids have the freedom to create something from nothing and to follow their curiosity is in short supply in today’s world.

Overscheduled, overstimulated, and facing undue pressures, kids today are missing out on the kind of unstructured, child-led time that helps them grow up to be confident, independent, and fulfilled. Real learning and growth happen when kids are given the time and space to be without structure, without rules.

To turn the tide, we’re starting a movement to fight for free time and all the countless ways to enjoy it! It’s time to . . . Take Back Childhood!