"...Incidentally... a lot of people ask why the apostrophe in Lands' End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake.
It was a typo in our first printed piece
The story began when Lou Rose, Derek Rose's father, first started in the nightwear business in 1926. He wanted to create a brand unrivaled in luxury using the finest silks and cottons and set about doing this with passion and driv
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