An art-imitates-life brand that completely subverts corporate establishment as well as gender and fashion stereotypes, the brand reminds us why New York City has always set the standards when it comes to brazen creativity and sham
Launched at Australian Fashion Week in 2004, the Alice McCall brand now has a world wide following, perfectly combining elements of girlish charm and bohemian flare mixed up with a bit of rock'n'roll.
With our customer in mind, we strive to design for you, the Fashionista. We only pick the latest looks that put you at the head of your crew, keep your friends guessing and your rivals jealous!
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