Solving Modern Problems With A Stone-Age Brain By Dr Douglas T. Kenrick & David E Lundberg-Kenrick

Sharing stories and advice rooted in the science of evolutionary psychology, father and son authors Doug Kenrick and David Lundberg-Kendrick pinpoint the dangers of stone-age problem solving for our lives today, and present a new, systematic way to survive and be happy in the modern world. Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from attackers, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 21st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it. ISBN: 9781433834783 Author(s): Dr Douglas T. Kenrick & David E Lundberg-Kenrick show less»